The course aims to provide students with a comprehensive understanding of the interconnected factors shaping contemporary global commerce. Through an exploration of economic, political, social, and technological dimensions, students will develop insights into the complexities and opportunities inherent in conducting business across borders. By analysing case studies and real-world examples, students will gain practical knowledge of navigating cultural diversity, international regulations, and market dynamics. Ultimately, the course seeks to prepare students to thrive in a globalized economy by equipping them with the knowledge and skills needed to succeed in diverse international business contexts.

 Upon completion of this course, students should be able to;

1. Identify the economic, political, social, and technological factors influencing global commerce.

2. Analyze the impact of cultural diversity on international business practices

3. Evaluate international regulations and market dynamics for successful global business operations.

4. Adapt strategies to thrive in diverse international business environments.

 Introduction to Global Business Environment:Overview of global economic trends; Impact of globalization on business; Technological advancements and their influence on global commerce; Political factors affecting international trade:

Economic Forces in Global Business;Global economic systems and their characteristics;Role of multinational corporations in the global economy;Exchange rates and currency fluctuations;Economic indicators and their implications for international business:

Political Environment of International Business;Political risk assessment and management; Government policies and regulations affecting global trade; Trade agreements and their impact on international business;Political stability and its importance for foreign investment:

Social and Cultural Dimensions of Global Business;Understanding cultural diversity in the global marketplace;Cultural nuances in business communication and negotiation; Consumer behavior across cultures;Corporate social responsibility in an international context:

Technological Influences on Global Business;Digital transformation and its impact on international business models;E-commerce and global supply chains; Big data analytics for international market research; Cybersecurity challenges in global business operations:

International Trade Regulations;Overview of international trade organizations (e.g., WTO, IMF);Tariffs, quotas, and trade barriers;Import/export regulations and documentation;Free trade agreements and their implications for businesses:

Market Entry Strategies; Modes of entry into foreign markets (e.g., exporting, licensing, franchising); Joint ventures and strategic alliances;Foreign direct investment (FDI) and mergers & acquisitions (M&A);Strategic considerations for choosing market entry strategies:

Global Marketing Strategies; Adaptation vs. standardization of marketing strategies;Localization of product offerings and branding;Cross-cultural marketing communication;Global advertising and promotional strategies:

Managing Global Supply Chains;Logistics and transportation in global supply chain management;Supplier relationship management (SRM);Inventory management and optimization;Risk management in global supply chains:

Ethical and Sustainability Issues in Global Business;Ethical challenges in international business operations;Corporate governance and accountability in a global context;Sustainable business practices and corporate social responsibility (CSR);Environmental sustainability and its implications for global businesses.